Synta Project

At Synta, I tackled the challenge of standing out in the competitive fintech sector through thorough competitor research and trend analysis. My innovative and user-centric UX/UI design efforts resulted in a 20% increase in user engagement and a 35% jump in website traffic, solidifying Synta's position as a leader in financial technology. Effective stakeholder presentations also attracted significant investors, further enhancing Synta's credibility in the industry.

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Date

August 2021

Role

UX/UI Designer

Challenge

At Synta, our foremost challenge revolved around the imperative need to navigate and outshine competitors in the dynamic fintech landscape. This necessitated exhaustive competitor analysis, trend identification, and the rectification of user experience gaps.

Solution

My strategy encompassed in-depth market research, which bestowed upon us an intricate comprehension of our competitive ecosystem. Armed with this knowledge, I devised a forward-looking UX/UI design, meticulously tailored to cater to user needs while simultaneously propelling us ahead of industry trends. Furthermore, I played a pivotal role in crafting and delivering compelling presentations to stakeholders, whilst actively participating in the development of our website.

Result

The outcomes were resoundingly positive. Our competitor analysis and subsequent UX/UI redesign precipitated a substantial 20% surge in user engagement on the Synta platform. Our presentations artfully conveyed our vision, successfully attracting two significant investors. Moreover, our newly revamped website experienced a remarkable 35% uptick in traffic within the initial three months, thereby amplifying Synta’s online presence and bolstering its credibility within the fintech realm. These achievements solidified Synta’s stature as an innovative frontrunner in the domain of financial technology solutions.

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