Exploring The Future Of Crypto
Synta Universe
UX/UI Designer
Research, User research, Digital wireframes, Brand Guideline, Development
Spain, Lisabon
08/2021 - 09/2022
overview
SYNTA is a universal financial platform
SYNTA is a universal financial platform that provides simultaneous access to all assets types and allows to store or convert them in the shortest possible time with minimal fees.
CHALLENGE
Synta had no digital presence, just a concept. The challenge was to build a seamless, scalable fintech platform that merged traditional finance and crypto. It had to be intuitive for beginners, powerful for traders, and investor-ready from day one.
*Designed with a focus on clarity and scalability, ensuring a frictionless user experience and market impact.
GOAL
Unite traditional finance and crypto with an intuitive, scalable UX/UI. Market research shaped the foundation, high-fidelity prototypes brought it to life, and a responsive website captured users and investors.
*Focused on usability, growth, and long-term market positioning.
MY ROLE
Led UX, product design, and Webflow development to make Synta investor-ready. Conducted research, designed a scalable system, and built a site to engage users and investors.
*Built with strategy, precision, and a vision for the future of fintech.
