WHERE GLAMOUR MEETS FUNCTION.
Jessica Angel Collection
Web Designer + Graphic Designer
Photography, Graphic Design, Branding, Website Design, Website Development
Los Angeles, USA
2023 - 2024
overview
Jessica Angel is a fashion manufacturing company based in Los Angeles, best known for its bold, glamorous evening gowns.
Traditionally, the company operated in a B2B model, supplying dresses to boutiques and retailers. The goal of this project was to pivot into the B2C space by launching a new casual collection and building a dedicated Shopify website to reach direct customers.
CHALLENGE
NO DTC WEBSITE. NO STYLE CONSISTENCY. JUST A WHOLESALE-ONLY FASHION GIANT WITH A DISCONNECTED BRAND AND NO WAY TO REACH MODERN SHOPPERS. MY JOB? BUILD A DIGITAL EXPERIENCE FROM SCRATCH AND UNIFY THE BRAND’S VISUAL WORLD — ONLINE AND OFF.
*They had the gowns. I had to give them the digital presence to match.
GOAL
LAUNCH A CASUAL COLLECTION ON A CLEAN, HIGH-CONVERTING SHOPIFY WEBSITE. RETELL THE JESSICA ANGEL STORY FOR THE B2C MARKET. MAKE IT EASY TO SHOP. IMPOSSIBLE TO IGNORE.
*Create one clean system that looks as good as the dresses.
MY ROLE
I DESIGNED AND BUILT THE ENTIRE SHOPIFY STORE. I RETOUCHED EVERY PHOTO. I CREATED FLYERS, CATALOGS, BUSINESS CARDS, AND BANNERS FOR THEIR RUNWAY SHOW. I TURNED CHAOS INTO A COHESIVE BRAND SYSTEM. DESIGN. STRATEGY. EXECUTION. I OWNED IT ALL.
*From pixels to runway — I built it all.
